My Story

I’ve worked in a wide variety of tech-related roles since 2000. Working at scale-up companies in Amsterdam and London, I was fortunate to experience up close the excitement of the dot-com boom and bust. Since then, I’ve taken on senior assignments at ABN-AMRO, T-Mobile, Strokeplay.nl (my own venture), Online.nl, VodafoneZiggo and Brenntag. For the latter two I led their transformation into the digital domain. Find out how I can support you.

Technology and Innovation

Since 2011 I’ve managed teams that became synonymous with innovation, technology and change, and in that time, I’ve seen some incredible transformations. At UPC, the customer experience underwent an almost completely digital revolution. After the acquisition of Ziggo and the merger with Vodafone, this digital transformation became one of the dominant drivers of the company’s long-term strategy.

Outstanding B2B success

In 2017 I took on the role of founding manager of a corporate startup in the chemical industry. In less than four years this startup saw some great successes – driven by the influence of technology on the customer experience and the extraordinary impact that this had on the backend systems of the mother company. This initial startup grew into a global organization that now employs more than 100 people, with a presence in almost 50 countries.

Take a fresh look at your business

Outstanding B2B successMy diverse experience over the years has allowed me to see the impact that technological changes can have, and the speed with which those changes can transform a business. I want to share these experiences, insights and learnings with you. Perhaps your organization is in the assessment stage of moving into digital, or perhaps you’re ready to enter the next phase. Even if you’ve already invested heavily in digital and technology, I’m here to unlock your potential and add even more value to your offering.

My experience can be yours

I’ve personally experienced every phase in emerging technology and every change that an organization might encounter: first as a young employee, then as an entrepreneur, as the manager of a team, and finally, as the managing director of a startup. Let me guide you to where you want to go!